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The Elements of Writing: The only comprehensive system for writing in all fields. Based on the latest research on learning and the brain, The Elements of Writing offers a three-stage strategy for mastery: storytelling, mechanics, and analysis. We start with all the basic elements of storytelling (character, narrative, action, details, and more), then move to mechanics (sentences, words, paragraphs, editing, and more), and conclude with analysis (questions, explaining, models, and more). The book’s 91 sections include detailed explanations, how-to instructions, and case studies.
Order The Elements of Writing today in ebook or paperback formats. |
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Writing About Politics and Policy: Politics is the process to decide “who gets what, when, and how.” That process turns, at least in part on persuasion. To understand politics, we need to understand the personalities, the places, the processes, and the issues. Now, in this work filled with case studies from the social sciences, your students can master their own powers of persuasion.
Order Writing About Politics and Society in ebook format. Paperback edition out in spring 2021. |
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Writing About Place: Architects, planners, preservationists, environmental scientists–anyone who cares about place–needs to write. And now they have the ultimate guide. This work not only shows the simple, intuitive techniques you need to write well, write fast, right away. It also offers a bevy of case studies from architecture and planning. So to master writing, you also get a dynamic sampling of some of the most important authors and ideas in architecture and planning. |
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Reading and Writing the Essay: A generation ago, William Zinsser developed the most successful writing program in the nation at Yale University. The program was based on “reading for craft”–that is, reading texts carefully to identify the essential tricks and hacks for good writing. Now, Charles Euchner, who taught in that Yale program, offers a complete guide to writing five kinds of essays: profile of a person, description of a place, description of action, breakdown of a complex process, and analysis of an issue.
Order Reading and Writing the Essay in ebook format; paperback to be released soon. |
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COMING SOON
Writing About Business: America faces a writing crisis–and opportunity–in business. Studies show that poor writing costs firms billions a year in wasted time, mistakes, and failed efforts to train professionals on the job. As McKinsey & Company notes, communication offers the single greatest “value add” to business besides their core activities. That represents an opportunity for your students and their future employers. Email us today for notifications about the summer publication of Writing About Business. |